It's Janet Phillips' pet project, dear. That's why she retired from designing at SBG. I believe Stephanie/islandsmom/Fontologie at SBG is her right hand woman.
The point is for it to be a gleaning of all the major goings on/information one needs as a digi scrapper, beginner or otherwise, w/o needing to visit a ton of different sites every day to gain the same information. There is a new article every day (or nearly), and there's a different weekly theme for the day i.e. every Sunday is the Undigi. This works out great for those of us over here since she is on your side of the world so can get things put up while we are still sleeping.
There is a monthly grabbag kit sponsored/created by various digi designers that J. uses to support the site. Since the site is subscription-free, this is the way she makes enough $$ to pay for it. The grabbag is on sale from the 15th of the month through the 13th-14th of the next month, but she reveals each designer's contribution week by week until the whole thing is revealed (if you don't like the surprise element of grab bags) right before she takes it off the site.
... I think that might be it. Any other questions?
[You know either Emmy or I know all the digi scrap gossip there is to know, so hit one of us up anytime.]
