ForeverJoy
Sweet Shoppe Designer
Hello, friends—old and new!
I’m beyond excited to be writing my next chapter of design here at Sweet Shoppe! I’ve been designing since 2010, so seeing so many familiar faces feels like a homecoming. And if we haven’t met yet—hi! I’m so glad you’re here.
I was born and raised in Brooklyn, NY, and now call Long Island home, where I live with my husband of 30+ years and two not-so-little sons. I’m a snarky optimist navigating the wild waters of empty nesting while figuring out what this next chapter of life holds.
Now, since you’ve clearly got great taste (you’re here, after all), I’ll let you in on my superpower: I’ve discovered how to freeze time. It all started with a little Kodak 110 camera with an ice cube flash, and it’s only grown stronger over the years.
Like any good superhero, I take my job seriously—I photograph, journal, scrap, and repeat. And through my designs, I help others tap into their own time-freezing magic. Every kit I create is packed with story-sparking elements, word art, and papers designed to help you press pause and capture the everyday moments that matter.
I can’t wait to share this creative journey with you!
You can find my products here and connect with me in all the fun places you'll find in my signature below!
Welcome, happy to see you here!