I love having more actual kits to play with. When I started, I had zero budget and basically only used freebies to scrap. I did my best but there's just something about having a bunch of coordinated options, all curated by a designer (or designers) with a vision in mind. And over the past decade, kits & bundles have gotten bigger, giving me even more details to fall in love with.
I think what keeps me excited to scrap is the storytelling. It's always been about my photos and words; everything else is just (gorgeous) set dressing. It's what people comment on the most. I also do better when I have challenges, both official and self-guided, to encourage, motivate, and inspire me.
I think the biggest thing that keeps me motivated is that I have a 7 year old who loves that I scrapbook. He'll ask me to take photos and make pages for him. It's so different from when I was mostly scrapping wildlife and adventures, although I still do that too.