Kiddo was 4 last Christmas... and he was still a little young to totally get it. Jake is also very skeptical for a 4 year old... he didn't really get as to why the elf would be naughty (and mama let it go)... also some thing he didn't believe that Elfie would do... One of the things I did was change all the wall photos to the Elf. Daddy asked Jake if he found the elf that day... Jake says, "Yes, I did!! But I don't know why mama changed all the picture to be of the Elf, though..." :blink: