Color scheme for me. There are kits that may be what I'm looking for but if I don't like the colors, I won't buy it.
I don't normally mix different kits (especially by different designers) but am getting better about mixing kits of the same designer if the color scheme is close to the same.
I don't always feel tied to the scheme. Several years ago I was scrapping wedding photos and none of my wedding kits color scheme fit. But I had a fitness kit that had the perfect colors so I used it with a few of the generic elements from a wedding kit.
However, if the kit has 90% theme elements, it makes it harder to scrap off theme. I tend to not buy those kits even if I like the colors!
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